All of Apple’s competitors in the arena-Amazon and Roku especially-have robust app markets built into their platforms, and leveraging the dedication of iOS developers against their rivals was a smart idea.
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Tim Cook, CEO of Apple, said at the time that the future of TV was apps, and while perhaps the Apple TV craze still hasn’t quite caught on, Cook wasn’t incorrect with his claims. The fourth generation of Apple’s streaming box, released in 2015, seemed to finally take the platform from a hobby to a real focus in Apple’s lineup, with the addition of the App Store built directly into tvOS, the fork of iOS that powers the fourth and fifth generation of the Apple TV. It was a major advancement, rivaled only by Chromecast from Google years later, and still stands as an important addition to the Apple TV platform.
In 2010, Apple finally refreshed the Apple TV, introducing one of the most important features to the platform with Airplay, which allowed media to be streamed wirelessly directly from your iPhone or iPad. The most notable feature of the original Apple TV was its ability to sync your library over your network, at the time a major feature that wasn’t seen on other media streamers like the Xbox 360 or PS3, the latter of which had just started shipping months prior to Apple’s set-top box. The original model included a 40GB hard drive, though that model was quickly replaced with a 160GB hard drive for the same price just months later, and mainly focused on playing back your library of iTunes purchases.
Though originally planned to be called iTV, by the time the Apple TV had come to market, the name had been changed to avoid a lawsuit from British television network iTV. For years, Apple TV was designated as a “hobby” by Apple, a side project that was largely considered an experiment from the computer giant when the first model was unveiled and released in 2007.
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